Privacy policy

Privacy Policy

Last updated: September 11, 2025

Briliàa Beauty operates this store and website, including all related information, content, features, tools, products, and services (the “Services”), to provide you with a carefully curated shopping experience. Briliàa Beauty uses Shopify as its platform to deliver these Services. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with our Services. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agreed to the collection, use, and disclosure of your information as described herein.

Personal Information We Collect

Depending on how you interact with us and as permitted by applicable law, we may collect or process the following categories of personal information:

  • Contact details: name, billing address, shipping address, phone number, and email address.

  • Financial information: credit or debit card details, payment information, and transaction history.

  • Account information: username, password, and user preferences.

  • Transaction history: items viewed, added to cart, purchased, returned, or canceled.

  • Customer communications: inquiries, support requests, and feedback you provide.

  • Device and usage information: IP address, browser type, device details, and information about how you interact with our Services.

How We Use Your Information

We may use your personal information to:

  • Process orders, payments, returns, or exchanges.

  • Deliver purchased products and manage shipping.

  • Personalize your shopping experience, including product recommendations.

  • Provide customer service and communicate about your orders.

  • Send marketing and promotional content, where permitted by law or with your consent.

  • Prevent fraud, ensure the security of our Services, and comply with applicable regulations.

  • Fulfill legal and regulatory obligations.

Sharing and Disclosure

We may share your personal information with:

  • Shopify and service providers who assist in operating our store (payment processing, fulfillment, hosting, technical support).

  • Marketing partners to provide targeted promotions, as permitted by law or with your consent.

  • Legal authorities, where required to comply with law or protect our rights.

Retention of Information

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, or enforce agreements. After this period, we delete or anonymize your data.

Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you.

  • Request correction of inaccurate information.

  • Request deletion of your information.

  • Restrict or object to certain uses of your data.

  • Withdraw consent for marketing communications.

Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze site usage, and deliver relevant advertising. You may control or disable cookies through your browser settings, subject to local legal requirements.

Security

We implement reasonable technical and organizational measures to safeguard your personal information. While we strive to protect your data, no system can guarantee 100% security.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Any updates will be posted on this page with the revised “Last updated” date.

Contact Us

For any questions about this Privacy Policy or to exercise your rights regarding your personal information, please contact us at: info@briliaa.com.